Data as an ingredient of circular business - a webinar by SITRA

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Circular economy solutions are needed to solve the climate crisis, prevent biodiversity loss and stop the overconsumption of virgin natural resources.
The use of digital solutions to measure, store and analyse data is a central part of circular business models. Data also opens up new business opportunities and enables the measuring of the progress and impacts of circularity.
Together with FIBS, the Climate Leadership Coalition (CLC) and the Circular Design Innovation Community, Sitra invites you to a WCEF Side Event on the business opportunities of connecting data to the circular economy on 12 May at 9:30-11:30 CEST.
The session will cover the following topics:

  • Data as a source of circular business
  • Optimising performance and processes through data
  • The road ahead.

During the event you will gain an insight into these topics from experts in the field and hear about tangible examples from companies already carrying out profitable business operations. You will also be able to access tools and receive tips designed to help you improve your own business through data.
This event is aimed at businesses striving to develop circular and digital solutions. To register, please click here. The event is free of charge and will be held in English. 


  • Opening words

Kristo Lehtonen, Director, Fair data economy, Sitra

  • Creating circular value with data enabled and data driven business models

Jyri Arponen, Leading specialist, Sitra

Jan Boström, CTO, SundaHus

  •  The road ahead

Douglas Johnson-Poensgen, Founder & CEO, Circulor
Inka Orko, Co-creation manager, Circular Design and Innovation, VTT
Petri Rouvinen, Professor of practice for sustainable economy, VTT 

  • Q&A