Let’s talk about ETV as a tool to foster circular economy value chains and business models

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In order to leverage new technologies and materials which will design waste and pollution out of value chains and keep products and materials in use, companies require comparable and verifiable information on their performance and the associated environmental impacts. This will enable them to be sure that their investment decisions are sustainable and will create positive economic, environmental and social value.

Many circular economy business models depend on regional and even local economies. As a result, it is important to reflect on the role of instruments such as regional/local circular economy action plans and smart specialisation (S3) in facilitating the uptake of innovations for circular economy transitions in EU regions. In that context, we want to present the Environmental Technology Verification scheme and discuss its contribution to linking the circular transformation of industrial ecosystems with the innovation ecosystem and CEAP objectives.

The webinar on Let’s talk about ETV as a tool to foster circular economy value chains and business models to take place on 17 February at 10:00 CET aims to:

  • Raise awareness about ETV among EU, national and regional policy makers as a tool for accelerating innovations for circular economy business models, value chains and industrial symbiosis
  • Hold a discussion with businesses on the challenges involved in adopting technical innovations to become more circular and ways of overcoming them
  • Hold a discussion with policy makers and industries on how to mainstream ETV in EU, national and regional policies, strategies and tools, taking into account:
    • ETV's potential to deliver credible data on the performance of new environmental technologies to meet business needs in terms of recycling, reuse, segregation and recovery of resources, increasing recycled content or remanufacturing in industrial production, using new secondary resource-based materials, designing new products
    • whether and how ETV could contribute to a standard methodology for assessing the impacts of products, organisations and value chains on the environment, like OEF/PEF indicated in circular economy policies on green claims
    • whether and how ETV can support setting out sustainability principles and specific requirements linked to environmental aspects stipulated in the revision of the Ecodesign Directive
    • ETV's objective of fostering market uptake of green early market products with innovation; how this fits into the innovation ecosystems for the circular economy at national/regional level
  • Discuss the implications for the ETV Programme of using ETV as a policy support tool facilitating the shift from linear to circular businesses.

Target audience:

  • Policy makers, authorities and experts involved in the implementation of the Circular Economy Action Plan and related policies and regulations at EU, national and regional level
  • Providers of innovative green technologies with applications facilitating the circular economy
  • Industrial associations in sectors addressed by the circular economy: textiles, plastics, construction, waste management and the processing sector
  • Experts participating in the revision of the Ecodesign Directive.

Key speakers:

  • Ladeja Godina Košir - Founder & Director of Circular Change and Co-chair of the European Circular Economy Stakeholder Platform (ECESP)
  • Norbert Pralle, Ph.D. - Head of Innovation Management, Zentrale Technik, Ed. ZÜBLIN AG and Chair of the European Network of Construction Companies for Research and Development (ENCORD)
  • Romana Jordan, Ph.D. - European Institute of Innovation and Technology board member and Advisor to the Director of the Jožef Stefan Institute
  • Valentina Costa (regional speaker)
  • Emmanuelle Maire – Head of unit for sustainable production, products & consumption — Directorate-General for the Environment, European Commission
  • Ignacio Calleja – Thematic Officer for Circular Economy and Recycling at EIT RawMaterials
  • Martin Pecanka – ETV Secretariat, LGI Sustainable Innovation
  • Izabela Ratman-Kłosińska – LIFEproETV Coordinator, Institute for Ecology of Industrial Areas
  • Rovena Preka, Ph.D. – Researcher, ENEA (Italian National Agency for New Technologies, Energy and Sustainable Economic Development), Department for Sustainability.

The workshop is organised under the LIFEproETV project with the support of the ETV secretariat and co-hosted by the ETV Secretariat. Register here.