The European Commission has launched the public consultation on the green claims initiative. It will be open until 3 December 2020. It is called the Environmental performance of products & businesses – substantiating claims.

This initiative will require companies to substantiate claims they make about the environmental footprint of their products/services by using standard methods for quantifying them. The aim is to make the claims reliable, comparable and verifiable across the EU – reducing ‘greenwashing’ (companies giving a false impression of their environmental impact). This should help commercial buyers and investors make more sustainable decisions and increase consumer confidence in green labels and information.

The European Commission would like to hear your views.The feedback period runs from 27 August 2020 to 3 December 2020  (midnight Brussels time). Through public consultations you can express your views on aspects of EU laws and policies before the Commission finalises its proposals.

Go to consultation.