An online tool which helps companies measure their plastic footprint, developed by the social enterprise Searious Business and IUCN, International Union for Conservation of Nature, was launched on 20 February 2018 at the Ocean Plastics Crisis Summit in London, UK. The tool, Plastic Scan, allows companies to measure how much plastic they use, and how much plastic waste is generated along their value chain. Based on the results, companies receive recommendations on potential improvements to their workflow, enabling them to save money while reducing plastic pollution.