TracePass: AI-assisted Digital Product Passport platform for EU SME manufacturers

TP Trace Pass Digital Product Passport generator
Type of organisation or company
Country
Bulgaria
City
Sofia
Language for original content
Key Area
Project elaborated in partnership
Yes
Scope
Start/End date
to
Ongoing
Yes
Type of funding
Description

The EU's Ecodesign for Sustainable Products Regulation and the Battery Regulation make Digital Product Passports (DPPs) mandatory category by category — batteries from February 2027, others up to 2030. For large manufacturers this is a project; for the SMEs that make up most of the EU manufacturing base, it is a barrier. The hardest part is rarely the regulation itself — it is assembling verifiable product data, much of which originates upstream with suppliers.

TracePass is an AI-assisted DPP platform built precisely for those SMEs. It generates DPPs designed for EU ESPR compliance. A manufacturer uploads the documents it already has (test reports, datasheets, material declarations, environmental product declarations) and the platform's AI reads them and suggests values for each regulated field, with a confidence score and a link back to the source document. A human reviews and approves every value before the passport is published, so the output is "AI-assisted, not autonomous" compliance. A supplier portal lets data requests reach the party that actually holds the data, and every field carries provenance — who supplied it, from which document, when.

Passports are published as GS1 Digital Link QR codes, resolvable to a public multilingual viewer, with machine-readable JSON-LD for downstream and AI systems.

Main activity field
Main results
  • TracePass is a live DPP platform covering 12 product categories (batteries, textiles, electronics, construction, steel, chemicals, packaging, furniture, tyres, jewellery, toys, fast-moving consumer goods).
  • It enables SMEs to produce a compliant passport without enterprise budgets or consultants. 
  • It has run a real voluntary pilot project with Vantony, a Bulgarian fine jewellery brand whose pieces already carry live, resolvable Digital Product Passports. 
  • Output is open and standards-based (GS1 Digital Link, JSON-LD), with an open API, MCP server and n8n integration so the data stays portable and is not locked in.