TracePass: AI-assisted Digital Product Passport platform for EU SME manufacturers
The EU's Ecodesign for Sustainable Products Regulation and the Battery Regulation make Digital Product Passports (DPPs) mandatory category by category — batteries from 18 February 2027 under the Battery Regulation; other product groups follow on the dates set by relevant acts, such as the Toy Safety Regulation, the Detergents Regulation and the ESPR delegated acts. For large manufacturers this is a project; for the SMEs that make up most of the EU manufacturing base, it is a barrier. The hardest part is rarely the regulation itself — it is assembling verifiable product data, much of which originates upstream with suppliers.
TracePass is an AI-assisted DPP platform built precisely for those SMEs. It generates DPPs designed for EU ESPR compliance. A manufacturer uploads the documents it already has (test reports, datasheets, material declarations, environmental product declarations) and the platform's AI reads them and suggests values for each regulated field, with a confidence score and a link back to the source document. A human reviews and approves every value before the passport is published, so the output is "AI-assisted, not autonomous" compliance. A supplier portal lets data requests reach the party that actually holds the data, and every field carries provenance — who supplied it, from which document, when.
Passports are published as GS1 Digital Link QR codes, resolvable to a public multilingual viewer, with machine-readable JSON-LD for downstream and AI systems.
- A working, live DPP platform with one template per product category, covering batteries, textiles, electronics, construction products, iron and steel, detergents, paints and coatings, packaging, furniture, tyres, jewellery, toys and fast-moving consumer goods. Each required field cites the EU law that requires it, so an SME can see what its passport must contain and fill it in without enterprise budgets or consultants.
- It has run a real voluntary pilot project with Vantony, a Bulgarian fine jewellery brand whose pieces already carry live, resolvable Digital Product Passports.
- Output is open and standards-based (GS1 Digital Link, JSON-LD), with an open API, MCP server and n8n integration so the data stays portable and is not locked in.