TracePass: AI-assisted Digital Product Passport platform for EU SME manufacturers
The EU's Ecodesign for Sustainable Products Regulation and the Battery Regulation make Digital Product Passports (DPPs) mandatory category by category — batteries from February 2027, others up to 2030. For large manufacturers this is a project; for the SMEs that make up most of the EU manufacturing base, it is a barrier. The hardest part is rarely the regulation itself — it is assembling verifiable product data, much of which originates upstream with suppliers.
TracePass is an AI-assisted DPP platform built precisely for those SMEs. It generates DPPs designed for EU ESPR compliance. A manufacturer uploads the documents it already has (test reports, datasheets, material declarations, environmental product declarations) and the platform's AI reads them and suggests values for each regulated field, with a confidence score and a link back to the source document. A human reviews and approves every value before the passport is published, so the output is "AI-assisted, not autonomous" compliance. A supplier portal lets data requests reach the party that actually holds the data, and every field carries provenance — who supplied it, from which document, when.
Passports are published as GS1 Digital Link QR codes, resolvable to a public multilingual viewer, with machine-readable JSON-LD for downstream and AI systems.
- TracePass is a live DPP platform covering 12 product categories (batteries, textiles, electronics, construction, steel, chemicals, packaging, furniture, tyres, jewellery, toys, fast-moving consumer goods).
- It enables SMEs to produce a compliant passport without enterprise budgets or consultants.
- It has run a real voluntary pilot project with Vantony, a Bulgarian fine jewellery brand whose pieces already carry live, resolvable Digital Product Passports.
- Output is open and standards-based (GS1 Digital Link, JSON-LD), with an open API, MCP server and n8n integration so the data stays portable and is not locked in.