Circular economy features as a key priority in the European Green Deal, which signals the new Commission’s ambition to accelerate the circular transition, and recognises the importance of developing markets for climate neutral and circular products.
Some key questions that need to be addressed in the coming years are the following:
- How can we encourage consumers and businesses to engage in circular approaches and business models?
- How do we create the business case and ensure consumer buy-in?
Introducing the right incentives for circular economy business models and consumers will be key to achieving the circular economy potential. Drawing on the results of CIRC4Life, which implements circular economy business models in different value chains, this CIRC4Life Policy Event aims to present examples of circular business models, discuss barriers and enablers, as well as how to incentivise consumers to engage with circular practices. It will also discuss the new Circular Economy Action Plan by the European Commission.