Summary of the pledge
Bel’s new recyclable packaging for Leerdammer launched in early 2018 in France and Germany contains 24% of r-PET. This packaging will be rolled out to all production lines for the product by end 2020. This will mean an additional 283 tonnes of recycled PET used per year compared to our previous pack, by 2020. The second step will be to roll-out r-PET 24% in more products and increase the level of r-PET to 50% for products already containing r-PET 24%. This step will be done from 2020 to 2025 and will require verification of some technical aspects and above all identifying enough sourcing for r-PET on the market. We estimate that this would lead to an additional 736t of r-PET being used per year by 2025 compared to the 2020 target.