Fashion can be sustainable
Filippa K is a Swedish fashion brand which has taken significant steps to support sustainable consumption and design.
The brand follows the "four Rs" of Reduce, Reuse, Recycle, Repair in order to encourage more mindful consumption and diminish fashion's impact on the environment.
It does this by seeking to maximise fabric use. For instance, it promotes the reuse of fabric from previous collections and the company has established partnerships with second-hand shops in Sweden for unsold items. Furthermore, clothes can be repaired in Filippa K's studio in Stockholm. The brand also promotes the use of recycled fabric in its clothes, as well as designing for recyclability.
- By developing new techniques focusing on reducing clothes waste, the average number of times a Filippa K piece can be worn is 75, compared to an industry average of 7.
- In every collection, Filippa K aims to buy only the amount it actually needs, while increasing the percentage of sustainable fibres used every year.
- In 2019, their garment makers sent 6311 kg of wool fabric cuttings to Italy for recycling.