Favini's upcycled ecological papers: Crush, uses by-products from the food industry

FAVINI crush
Type of organisation or company
Rossano Veneto
Language for original content
Key Area
Project elaborated in partnership
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Start/End date

Crush, launched in 2012, is the second product in Favini's upcycling ecological paper range. Its production uses the equivalent of 15% of virgin pulp paper in by-products from food industry.

The paper includes by-products from citrus fruits, grapes, cherries, lavender, corn, olives, coffee, kiwis, hazelnuts and almonds.

These would otherwise be landfilled or burned, but thanks to the industrial process, they give the Crush range its distinctive colours and texture, demonstrating that upcycling can boost creativity.

Crush is a paper suitable for all applications, including:

  • luxury packaging,
  • brochures,
  • stationery tags,
  • cards and
  • labels.

Both the production process and the product are protected by European patent.

Main activity field
Identified challenge (s)
Main results

Crush contains:

  • up to the equivalent of 15% virgin pulp in by-products from the food industry
  • 40% of post-consumer recycled paper.

This results in lower CO2 emissions by 20%, with the remainder neutralized through the purchase of carbon credits (EKOenergy).

Crush is also FSC certified and GMO-free.