Although the opportunities for investing in circular business models are widely available, current investment methods do not match the needs of these particular businesses. Businesses need to create an attractive business model for financiers, and financiers need to change the way they perceive the risks and opportunities associated with these models.

To help businesses position themselves in a circular context and develop future strategies for doing business in a circular economy, Sustainable Finance Lab, Circle Economy, Nuovalente, TUDelft, and het Groene Brein got together to create the Value Hill that proposes a categorisation based on the lifecycle phases of a product: pre-, in- and post-use.