PACCT for sustainability aims to make service and sustainability the keystone of businesses across Europe and to build a European community focused on Product as a Service.

Together with the Access Economy Alliance, a European network supporting the transition from ownership to access‑based and service‑oriented business models, PACCT is organising a webinar bringing together companies and public actors to explore how B2C PaaS models interact with urban environments.

The discussion will feature perspectives from:

• Southwark Council, a London local authority engaged in urban issues, public services, and supporting the development of new usage‑based models within the city.
• Poppins, a B2C company developing access‑based services that enable people to share and use everyday products rather than own them.
• Bax Company, a consulting company experimenting with circular and service‑oriented business models.

The event will look at B2C PaaS solutions in practice and hear about key challenges and future prospects for B2C Product‑as‑a‑Service, addressing operational constraints, scale‑up questions and the role that cities can play in supporting access‑based models.

This event will take place at 14:00-15:00 CEST on 27 April. Registration and programme.