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Circular Brands workshop

Circular Brands is a pioneering programme for teams of 5-6 marketing, brand & communications managers who want to become circular brand leaders. The aim of the program is to support and accelerate brands in their transition towards a circular economy by transforming their brand assets, creating brand & business growth with positive impact.

Circular Brands combines Circle Economy's circular experts and ADCN's creative coaches to design a circular future for brands using the frameworks of business opportunities, brand concepts and product-service-design trough consumer engagement. During the one-day program you will benefit from:

  • Understanding the business value of circularity for your brand
  • Hands-on sessions introducing circular thinking from a brand perspective: applying design thinking methods to create a portfolio of circular concepts for your brand, mapping a circular brand future
  • Learning, exchange & discuss circular initiatives with peers, leading brands & experts
  • Inspiration how to leverage the potential of the circular economy for your brand

What you will take away by participating:

  • Getting a full report of the session, designed for internal follow-up and C-level sharing
  • An actionable plan towards implementing an impactful brand-driven vision for your organization
  • Becoming part of a growing network of circular brand leaders and experts
  • Comeback events to help you in the implementation phase of your circular transformation