Circular Brands workshop
Circular Brands is a pioneering programme for teams of 5-6 marketing, brand & communications managers who want to become circular brand leaders. The aim of the program is to support and accelerate brands in their transition towards a circular economy by transforming their brand assets, creating brand & business growth with positive impact.
Circular Brands combines Circle Economy's circular experts and ADCN's creative coaches to design a circular future for brands using the frameworks of business opportunities, brand concepts and product-service-design trough consumer engagement. During the one-day program you will benefit from:
- Understanding the business value of circularity for your brand
- Hands-on sessions introducing circular thinking from a brand perspective: applying design thinking methods to create a portfolio of circular concepts for your brand, mapping a circular brand future
- Learning, exchange & discuss circular initiatives with peers, leading brands & experts
- Inspiration how to leverage the potential of the circular economy for your brand
What you will take away by participating:
- Getting a full report of the session, designed for internal follow-up and C-level sharing
- An actionable plan towards implementing an impactful brand-driven vision for your organization
- Becoming part of a growing network of circular brand leaders and experts
- Comeback events to help you in the implementation phase of your circular transformation