This Open Access textbook aims to educate students and professionals on how to develop business models that positively impact people, society, and the social and ecological environment. It explores a different view on how to organise value creation, shifting from an almost exclusively monetary focus to one that creates a positive impact across multiple values.

It offers students and entrepreneurs a structured approach for developing sustainable or circular business models through the Business Model Template (BMT). It can be used to develop a business model from scratch (turning an idea into a working prototype) or to transform an existing business model. Throughout the book, you will find additional resources, from links to relevant online video clips, assignments and literature.

This book consists of three parts, in which the three different stages and ten building blocks of the BMT are detailed. 

The three stages are: 

• the Definition Stage, 
• the Design Stage, and 
• the Result Stage. 

Each of the stages is elaborated based on several building blocks. The underlying theory for each building block is always outlined first. The book then discusses its practical application with the help of various instruments. The Readers’ Guide elaboration is illustrated based on practical examples in the form of cases, quotes, tips and checklists.