CONTINUED was launched in 2017 with the aim to create a generic software solution for circular consumption in the fashion industry. Recirculating clothes is up to 3000% more efficient than reusing material in reducing the fashion industry's environmental footprint.
With the CONTINUED platform, brands and consumers can be connected, while increasing the brands' environmental impact. The platform offers dashboard tools for Sales, Inventory, Finance and Impact, as well as a Webshop back-end supporting several rent/resale models, account management and payment.
CONTINUED is fashion as a service and sustainability as a product. It lets brands explore future business opportunities based on circular economy while carrying out existing business activities.