Sitra – The Finnish Innovation Fund is a pioneer in advancing the circular economy globally. As the initiator of the world’s first national circular economy road map, Sitra addresses societal challenges that shape our world. Their international programmes collaborate with partners to solve global challenges, enhance well-being and boost economic growth within the Earth’s carrying capacity. They drive systemic change through research, innovation and stakeholder collaboration. Promoting circular business models, skills, jobs and policies, they actively contribute to EU-level initiatives such as the European Circular Economy Stakeholder Platform (ECESP). Globally, Sitra advances circularity through the EU Circular Economy Resource Centre (EU CERC) and the World Circular Economy Forum (WCEF), a leading annual conference and global platform for knowledge exchange and partnership building, initiated by Sitra.

Kari Herlevi is Programme Director for Global Circular Economy at Sitra. He leads Sitra's international efforts to advance the circular economy, focusing on systemic change, foresight and cross-sectoral partnerships. Kari has played a key role in shaping global circular economy dialogues, including the WCEF and the EU CERC. With a background in sustainability and innovation policy, he works to align well-being and economic growth with planetary boundaries. Kari is a frequent speaker at international events and a driving force behind Sitra’s global initiatives to promote regenerative and inclusive circular solutions.