The Osservatorio Innovazione Packaging is run by the Advanced Design Unit in the University of Bologna's Architecture department. It aims to trigger innovation in the area of packaging. It collects, prepares and provides case studies, knowledge and experience in order to promote circular, collaborative and responsible innovation projects along the packaging chain.

One of the observatory's goals is to create a regional and national "network of networks" within the packaging sector so as to foster connections between stakeholders. 

The platform provides planning services, bridging research, students and businesses through talent labs and competitive projects.

There are levels of access depending on the type of membership.