Varusteleka or how to extend product lifecycle
Through its webshop, Varusteleka sells military surplus and outdoor gear in Finland. It also buys back products it has sold to customers and resells them as second-hand products.
At the time of purchase, customers get a guarantee that they can return the product, if they no longer need it, and receive a refund of 50% for returning a used product (or 20% if the product is heavily used).
Varusteleka’s webshop is set up to make returning products easy.
- saves valuable natural resources by extending product lifecycle,
- reduces waste,
- offers an easy and simple way for consumers to get rid of unnecessary items and thereby reduces the amount of idle clothes and accessories in our closets,
- guarantees durability and re-sell value to consumers.
In 2020 Varusteleka's turnover increased by more than 24% compared to 2019, reaching over €18M.