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VinylPlus®: the Voluntary Sustainable Development Programme of the European PVC industry

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Launched in 2011, VinylPlus®, the renewed ten-year Voluntary Commitment to Sustainable Development of the European PVC industry, was developed through dialogue with stakeholders including industry, NGOs, regulators, civil society representatives and PVC users. It covers the EU-28, Norway and Switzerland.

VinylPlus® approach involves the entire European PVC value chain, from resin manufacturers, additives producers and converters, in the achievement of concrete and measurable targets. It is helping creating a long-term sustainability framework and moving the European PVC industry towards a low-carbon circular economy. Through the VinylPlus® initiative, the European PVC industry aims to:

  • Recycle 800,000 tonnes of PVC per year by 2020, at least 900,000 tonnes by 2025 and a minimum of one million tonnes by 2030.

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  • Promote and ensure the sustainable use of additives
  • Improve PVC products sustainability and their contribution to a low carbon economy
  • Reduce greenhouse gas emissions and energy and resource consumption along the entire PVC value chain
  • Promote sustainability awareness and the concept of circularity along the value chain and among stakeholders

VinylPlus® is registered as a SMART partnership on the UN Partnerships for SDGs Platform.

Check the Progress Report 2019

Main results: 

The European PVC value chain works on the long-term sustainability of its industry since 2000. Its 1st programme, Vinyl 2010, delivered concrete results, meeting all targets, creating a more sustainable business model involving the whole PVC value chain. The renewed ten-year programme VinylPlus main achievements include:

  • Setting-up of PVC waste collection/recycling schemes: 740 kt recycled in 2018, with 1.5 million tonnes CO2 saved and 1,500 jobs created
  • PVC resin producers decreased energy consumption by  10% by 2018 compared to 2007_2008, and CO2 emissions by 14%.
  • Implementing rigorously sustainable use of additives, including the replacement of hazardous substances in PVC formulations.
  • Elaborating traceability and certification schemes to ensure recycled materials' and processes' quality
  • Fostering collaboration in the PVC value chain and with other stakeholders
  • Developing and launching the VinylPlus® Product Label – a sustainability labelling scheme for PVC products – in cooperation with BRE (Building Research Establishment) and The Natural Step
  • Defining concrete initiatives and action plans for workers’ safety and the digitalisation of SMEs with the Social Partners of the European Chemical Sectoral Social Dialogue Committee in the framework of the Cooperation Agreement signed