Circul'R believes that it is vital to unite regulation, innovation and cooperation if circularity is to drive competitiveness and sovereignty. It feels that it is a mistake to prioritise recycling over circular business models, such as repair and reuse.

It therefore recommends:

• supporting circular business models by making them more competitive and boosting market access and financing,

• setting an EU target for reducing the material footprint, involving reducing consumption and coming up with more reliable and comprehensive indicators,

• changing the tax environment, including incentives for circular solutions and disincentives for linear ones, establishing European standards on repairability and binding circular targets and models of circular-oriented public procurement.