Circular business models at the heart of the EU’s new Circular Economy Action Plan
The sustainable product policy, an essential part of the European Commission's new Circular Economy Action Plan, addresses one of the root causes of the sustainability crisis: the short lifespan of products. This policy also promotes circularity in product design as a solution. The change requires an enabling environment, supportive policies and changes in behaviour.
On 25 March Finnish Innovation Fund Sitra, EEA and ECESP organise an #EUCircularTalk on how ownership is changing in a circular economy.
The event will also showcase a circular economy playbook for the manufacturing industry and provide examples of frontrunner businesses operating with circular models.
Agenda
Welcome by moderator Malena Sell, Leading Specialist, Sitra
Opening remarks
- Jyrki Katainen, President of Sitra
- Peter Schmidt, EESC Member / President of the NAT Section
Views from the European Parliament
- Anna Cavazzini, Chair of the Internal Market and Consumer Protection Committee, European Parliament
A framework for enabling circular business models in Europe
- Lars Mortensen, Expert, Circular Economy, EEA
Rethinking Ownership – producer ownership models enhancing circular businesses
- Marleena Ahonen, Specialist, SITRA
Nordic playbook for manufacturing industry – key takes to accelerate new circular business models in the technology industry
- Jyri Arponen, Senior Lead, Sitra
Panel discussion: Creating and level playfield for circular business models boosted by the new sustainable product policy
- Paola Migliorini, Deputy Head of Unit, Directorate General for Environment, European Commission
- Alexandre Affre, Deputy Director General, BusinessEurope
- Satu Kaivonen, Environmental Manager, Konecranes
- Sami Marttinen, CEO&Co-founder, Swappie
Closing remarks
- Miapetra Kumpula-Nitra, Member of the EU Parliament
Conclusion and next steps
- Malena Sell