Circular business models at the heart of the EU’s new Circular Economy Action Plan

Start/End date
Event type
Country
Finland
City
Helsinki

The sustainable product policy, an essential part of the European Commission's new Circular Economy Action Plan, addresses one of the root causes of the sustainability crisis: the short lifespan of products. This policy also promotes circularity in product design as a solution. The change requires an enabling environment, supportive policies and changes in behaviour.

On 25 March Finnish Innovation Fund Sitra, EEA and ECESP organise an #EUCircularTalk on how ownership is changing in a circular economy

The event will also showcase a circular economy playbook for the manufacturing industry and provide examples of frontrunner businesses operating with circular models.

Agenda

Welcome by moderator Malena Sell, Leading Specialist, Sitra

Opening remarks

  • Jyrki Katainen, President of Sitra 
  • Peter Schmidt, EESC Member / President of the NAT Section

Views from the European Parliament

  • Anna Cavazzini, Chair of the Internal Market and Consumer Protection Committee, European Parliament

A framework for enabling circular business models in Europe

Rethinking Ownership – producer ownership models enhancing circular businesses

Nordic playbook for manufacturing industry – key takes to accelerate new circular business models in the technology industry

Panel discussion: Creating and level playfield for circular business models boosted by the new sustainable product policy

  • Paola Migliorini, Deputy Head of Unit, Directorate General for Environment, European Commission 
  • Alexandre Affre, Deputy Director General, BusinessEurope
  • Satu Kaivonen, Environmental Manager, Konecranes
  • Sami Marttinen, CEO&Co-founder, Swappie

Closing remarks

  • Miapetra Kumpula-Nitra, Member of the EU Parliament

Conclusion and next steps

  • Malena Sell