Circular business models at the heart of the EU’s new Circular Economy Action Plan

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The sustainable product policy, an essential part of the European Commission's new Circular Economy Action Plan, addresses one of the root causes of the sustainability crisis: the short lifespan of products. This policy also promotes circularity in product design as a solution. The change requires an enabling environment, supportive policies and changes in behaviour.

On 25 March Finnish Innovation Fund Sitra, EEA and ECESP organise an #EUCircularTalk on how ownership is changing in a circular economy

The event will also showcase a circular economy playbook for the manufacturing industry and provide examples of frontrunner businesses operating with circular models.


Welcome by moderator Malena Sell, Leading Specialist, Sitra

Opening remarks

  • Jyrki Katainen, President of Sitra 
  • Peter Schmidt, EESC Member / President of the NAT Section

Views from the European Parliament

  • Anna Cavazzini, Chair of the Internal Market and Consumer Protection Committee, European Parliament

A framework for enabling circular business models in Europe

Rethinking Ownership – producer ownership models enhancing circular businesses

Nordic playbook for manufacturing industry – key takes to accelerate new circular business models in the technology industry

Panel discussion: Creating and level playfield for circular business models boosted by the new sustainable product policy

  • Paola Migliorini, Deputy Head of Unit, Directorate General for Environment, European Commission 
  • Alexandre Affre, Deputy Director General, BusinessEurope
  • Satu Kaivonen, Environmental Manager, Konecranes
  • Sami Marttinen, CEO&Co-founder, Swappie

Closing remarks

  • Miapetra Kumpula-Nitra, Member of the EU Parliament

Conclusion and next steps

  • Malena Sell