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Reducing Plastic Pollution: Campaigns that Work

SEI

Type:

Author: 
Ellie Moss, Moss & Mollusk Consulting
Publication Date: 
March, 2021
Country: 
Sweden

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Andrea Norgren Contact details

This report examines the relevant literature on behaviour change, psychology and environmental issues to learn which strategies can be effective – and which might be counterproductive – when it comes to shifting people’s actions around plastic. 

The aim is to radically alter patterns of consumption and production so that Sweden becomes the world’s first fossil-fuel free welfare state. The use of plastic will play an important part in the strategy.

From the review of scholarly articles, media reports and surveys of the public, a number of recommendations emerge that can be put to use by anyone creating a campaign about plastic use.