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Good After - an online supermarket for discounted products

GoodAfter logo

Type of organisation or company:

Country: 
Portugal

Language for original content:

Key Area:

Submitted by: 
Technopolis
Ongoing: 
Yes
Description: 

GoodAfter.com is a waste prevention initiative in Portugal, consisting of an online supermarket focused on products near their recommended consumption date or, in certain cases, even after the “best before” date.

Importantly, the products sold are within the “best before” category - so fresh products are not included - in order to guarantee food safety and to respect regulations. On their website, customers can browse through an extensive list of products available (including organic and gluten-free products) and discount offers.

Main results: 
  • Products are sold at lower prices, with savings reaching a maximum of 70% when compared with conventional grocery stores.
  • GoodAfter.com offers more than 1 000 products and has more than 24 000 customers.