Revivack: promoting the circular economy by enabling efficient product recovery
Enabling circular design
Revivack was set up by people who felt strongly that the circular economy is not just about producing with recycled material: it’s about adopting a mindset whereby what you design and manufacture should never become waste. Circular design, in a nutshell. However, they also had strong opinions about greenwashing. It's very easy for a company to say that they're circular, green and all things virtuous – but sadly, that doesn't mean it's true. So Revivack came up with a way to verify their claims: they instituted transparent traceability of waste using blockchain technology.
They have now set up the world's first system based on blockchain technology that facilitates the individual return of unwanted items to the manufacturer (or qualified entities). These items can therefore be recovered in an orderly, transparent and reliable way, contributing to the promotion of the circular economy.
The system applies to both consumers and manufacturers. Individuals can register with the system so that they can return items and be eligible for a reward if the company in question has set up a reward structure (Revivack encourages them to do so: it can only urge more consumers to get involved and it proves that the company they've bought from is concerned about the state of the planet).
Companies can register a product with Revivack which gives it a code for planning the reception and retrieval of that product. Recovery centres can also register to return items dropped off with them.
There is a marketplace of items which can be returned to the manufacturer. Their website has an excellent FAQ section which provides detailed information on the process.
Revivack's system promotes the return to the manufacturer of items which are no longer needed. The idea is that the manufacturer can recover the components for use in new items. They can apply for Revivack certification which will be useful for proving compliance with producer responsibility requirements.
The system uses blockchain technology to record and verify every step in the material recovery chain in a transparent and secure manner. This is a robust solution ensuring transparency, trust and efficiency in the recovery of discarded products, benefiting all parties involved and contributing to a more sustainable circular economy.