Fast moving consumer goods companies (FMCGs) and retailers have the power to make nature-positive food that’s good for farmers and business mainstream.

To do this, food designers can use the principles of the circular economy and apply them across all dimensions of food design.

This report:

• Identifes the significant opportunity for FMCGs and retailers to catalyse a rapid transition towards a nature-positive food system;
• Explores how circular design for food can be fully leveraged as the approach to realise such an outcome;
• Analyses the economics of circular design opportunities for a select number of food types in the EU and the UK, using a replicable approach;
• Lays out what businesses and policymakers can do to accelerate progress on this agenda.