Consumer Attitudes towards Circular Business Models and Activities

Consumer Attitudes towards Circular Business Models and Activities

Consumer attitudes towards circular business models
Type
Author
CE Center | Circular Economy Policy Research Center
Publication Date
May, 2019
Country
Belgium
Language for original content
Key Area
Scope

This study focuses on the willingness of consumers to use circular business models (CBMs).

It assesses the ‘suitability’ of a product or sector for a particular circular business model from a consumer-based perspective: is it likely that a sufficient number of consumers would be willing to adopt the CBM to make it worthwhile for providers to enter this market? The study aims to provide an overview of different attitudes towards a diverse set of CBMs. Specifically, it takes six scenarios concentrating on coffee, printing, housing, clothing, household chores and secondhand markets. This approach makes it possible to compare results for a variety of CBMs as well as to identify general trends in consumers’ intentions and reported behaviour.