Destination: a circular tourism economy aims to increase the innovativeness of small and medium-sized enterprises (SMEs) within the tourism sector by supporting the integration of circular economy elements into their services, products and business models. This handbook is the result of work carried out in the Interreg South Baltic innovation project, CIRTOINNO.

In addition to providing an overall understanding of the concept of circular economy and the specificities of tourism and the South Baltic partner regions, the CIRTOINNO handbook investigates and discusses the opportunities and barriers for tourism SMEs to adopt circular economy principles, and identifies best practices. Focusing on Hotels, Restaurants and Spas, the handbook provides overall recommendations to:

• implement monitoring systems and strategies to reduce energy and water use
• build relationships with suppliers to rethink material flows
• train staff to improve resource use and reduce spillage