European Reuse Barometer 2025

European Reuse Barometer 2025

European Reuse Barometer. 2025 edition
Type
Author
InOff Plastic: François Chartier-Kastler – General Director
Zero Waste Europe: Nathan Dufour - Reuse Systems Manager, Lead of the ReuSe Vanguard Project (RSVP)
New ERA: Fernando Rodriguez-Mata - Director General; Iara Beekma Reis - Head of Business Development
Planet Reuse: Marcel Keuenhof - Outreach & Funding, (reusable) Packaging Expert
Publication Date
December, 2025
Language for original content
Sector
Scope

The second edition of the European Reuse Barometer is an evidence-based report which draws on data from 115 reuse companies across Europe. 

The Barometer is Europe’s leading benchmark of reusable packaging models. It compiles economic, social and operational data from reuse programmes across key sectors. In 2025, it went broader and deeper, covering retail, e-commerce, hospitality and transport packaging. 

The report tracks return rates, funding needs and business models across reusable systems. 

The Barometer gives policymakers, investors and industry the evidence they need to set ambitious reuse targets and support infrastructure.