Report: Greenwashing in the Fashion Industry

Licence to Greenwash

Licence to Greenwash
Changing Markets Foundation
Publication Date
March, 2022
Language for original content
Key Area

The fashion sector is awash with certification schemes, sustainability labels and multi-stakeholder initiatives all seeking to steer the industry onto a greener course. Such schemes serve a dual purpose for the brands. As the fashion industry is one of the least regulated sectors in the world, they partially exist as a genuine attempt to move towards sustainability but they also enable ‘greenwashing’.

This report has sought to assess whether certification schemes, labels and multi-stakeholder initiatives are fit for purpose and what role they play in addressing the damage done by the fashion industry. The findings show that the majority of schemes offer a false promise of certification for textiles and a highly sophisticated form of greenwashing.