This white paper provides one of the first action frameworks for the circular transition of the hospitality industry. It shows how circular strategies are both essential for the long-term wellbeing of the destinations, ecosystems and communities on which hospitality depends and a clear business imperative.

It identifies 10 key systemic barriers hindering progress, including the absence of a shared industry framework. In response, it focuses on 5 strategic opportunities through which circularity can help overcome these challenges: procurement, operations, built environment, business and guest culture, and destinations. To support wider adoption and scale impact, the paper also identifies 6 key enablers that can help unlock circularity across the whole value chain.