SMEs hold the key to the circular economy. Their innovation potential to introduce and mainstream sustainable business models is blocked by many obstacles such as lack of demand, additional costs, and the complexity of circular design.

To unleash their full potential and realise the European Green Deal’s objectives, Ecopreneur.eu recommends: launching regional circularity hubs, active engagement of ecopreneurs as front-runners, true pricing using economic incentives, 100% green implementation of the European Recovery Plan, introducing innovation funding and subsidies that are attractive to SMEs, and enacting progressive EU legislation such as a mandatory gate-to-gate Life Cycle Assessment for all companies.

Click here for the Executive Summary.