Circulytics - a comprehensive circularity measurement tool

Document type
Target audience
United Kingdom
Specific needs

Circulytics supports a company’s transition towards the circular economy, regardless of industry, complexity, and size. Going beyond assessing products and material flows, this company-level measuring tool reveals the extent to which a company has achieved circularity across its entire operations. It does this by using the widest set of indicators currently available: enablers and outcomes.

Developed and tested by more than 30 companies from the Ellen MacArthur Foundation’s network, Circulytics informs strategy, allows users to see where their level of circularity stands in relation to their industry as a whole, and provides rapid understanding for those moving away from the current ‘take, make, waste’ linear economy. Using company-level data, with applied insights and analysis from EMF's data and metrics team, Circulytics can highlight and inspire opportunities for innovation, while enabling companies to track their progress.


  • Measures a company’s entire circularity, not just products and material flows
  • Supports decision making and strategic development for circular economy adoption
  • Demonstrates strengths and highlights the areas for improvement
  • Provides optional transparency to investors and customers about a company’s circular economy adoption
  • Delivers unprecedented clarity about circular economy performance, opening up new opportunities to generate brand value with key stakeholders.

This tool is part of the ProCirc Procurement Toolbox