Breaking barriers: behavioural change strategies for circular economy implementation

This interactive webinar, organised as part of EU Green Week, will bring together practitioners, experts and researchers to address one of the most challenging aspects of circularity: human behaviour

The transition to a circular economy requires not only technological and policy innovations but also significant behavioural changes from all stakeholders. 

This webinar will explore practical behavioural change strategies that successfully promote circular economy adoption among individuals, businesses and public authorities. Through case studies from repair hubs, programmes for textile circularity and circular procurement programmes from Interreg Euro-MED projects and beyond, participants will learn how to identify behavioural barriers and implement effective solutions that can be replicated across the Euro-Mediterranean region.

This webinar will take place at 14:30 – 16:00 CEST on 18 June. It will be in English. 

Programme and Registration.