Including circular criteria in a tender is one thing. Knowing whether your purchases deliver real circular impact is another. How can buyers measure what changes in practice and use those insights to make better purchasing decisions without overburdening suppliers?

Join this #EUCircularTalks session to explore practical approaches to monitoring circular procurement. Drawing on experiences from Friesland (the Netherlands) and Malmö (Sweden), the supplier perspective and insights from the REBOUNDLESS project, we will discuss what to measure, what data can realistically be used, and how to turn monitoring into a tool for learning rather than just reporting.

Whether you are a public buyer, policymaker, supplier or circular economy practitioner, discover real-life lessons, explore how to balance credible evidence with feasible reporting requirements, and contribute to recommendations for policy and practice. Register to join the discussion and help turn circular procurement ambitions into measurable impact.

This webinar will take place at 10:00-12:00 CET on 11 December.

Programme

10:00-10:10 Welcome and practical information: Moderator & Dirk Bergrath, member of the European Economic and Social Committee (EESC)

10:10-10:20 Setting the scene: Eva Bille, European Environmental Bureau

How can Europe use its purchasing power to accelerate demand for circular solutions? Explore how the emerging EU policy landscape raises the stakes for procurement. The Circular Economy Act puts this leverage into focus. It also raises a crucial question: how will we monitor whether procurement delivers real circular outcomes?

10:20-10:40 From setbacks to insights: Friesland’s monitoring journey: Johan Lakke, Circular Friesland

What does it really take to turn monitoring ambitions into practice? Discover the setbacks, breakthroughs and hard-won lessons from Friesland’s intensive journey.

10:35-10:50 The supplier perspective: Paolo Ceccherini, Signify

What data can suppliers realistically provide? Topics include measuring product-level impacts, Environmental Product Declarations, challenges for SMEs, and feasible versus unrealistic reporting requests.

10:50-11:05 Reality check: measuring impact in practice: Johanna Tunlid/Emma Börjesson, City of Malmö, Sweden

A case study from Malmö, focusing on data collection in real procurement procedures, monitoring actual outcomes, difficulties encountered and lessons learned.

11:05-11:20 Learning from rebound effects: Imke Van der Loo/Daniela C.A. Pigosso, REBOUNDLESS project

Monitoring is often presented as a success story. This section will instead focus on its potential rebound effects and the lessons they offer for improving monitoring.

11:20-11:50 Panel discussion and recommendations 

Key question: How can policymakers, procurement agents and businesses work together to ensure that circular procurement delivers measurable impact?

11:50-12:00 Conclusion