How to encourage consumer engagement in the circular economy?
The circular economy is a key priority of the European Green Deal and is also expected to play a role in the EU recovery process. Empowering consumers is one of the key priorities of the new Circular Economy Action Plan, which includes actions designed to enhance the participation of consumers in the circular economy.
Consumer buy-in is key to unlocking the potential of circular approaches. How can we encourage consumers to engage in the circular economy? Drawing on the results of CIRC4Life, the webinar on "How to encourage consumer engagement in the circular economy?" on 20 October 2020 from 11 a.m. to 12.15 p.m. (CET) will present examples of circular business models and discuss how to engage consumers in circular practices.
(This webinar is the second in a series of two. The first one will take place on 14 October.)