After the 2014 elections, the new Roubaix municipality team wanted to change the image of its city and encourage a positive attitude towards both its inhabitants and France as a whole.

The roadmap aims at turning difficulties into advantages, generating a new dynamic. Based on the Sustainable development strategy (since 2003), a zero waste policy is progressively implemented with a focus on cooperation and awareness raising among stakeholders.

The approach is global, even if some activities are implemented on a micro-scale (budget issue), mostly at the level of a city sub-district (Fresnoy-Mackellerie).

To enable the entire City of Roubaix to experience the transition to a zero waste economy, projects are open and accessible to all categories of population and businesses.