The Polish Chamber of Digital Economy, an Ecommerce Europe member, has published a report on sustainability in e-commerce.

This report, titled Green Generation, shows that Polish consumers generally spot environmentally-unfriendly behaviours of retailers, but they do not quite want to take responsibility for making e-commerce less harmful to the environment; only one in five consumers is willing to wait longer for a shipment to be delivered through a grouped consignment.

As they already engage in some environmentally-friendly practices, such as collecting parcels from dedicated points, they do not seem willing to take up financial responsibility, such as paying extra charges for more ecological packaging or deliveries.