Green Generation - Together for the Earth

Green Generation - Together for the Earth

Green Generation - Together for the Earth
Type
Author
Polish Chamber of Digital Economy
Publication Date
January, 2020
Country
Poland
Language for original content
Key Area
Scope

The Polish Chamber of Digital Economy, an Ecommerce Europe member, has published a report on sustainability in e-commerce.

This report, titled Green Generation, shows that Polish consumers generally spot environmentally-unfriendly behaviours of retailers, but they do not quite want to take responsibility for making e-commerce less harmful to the environment; only one in five consumers is willing to wait longer for a shipment to be delivered through a grouped consignment.

As they already engage in some environmentally-friendly practices, such as collecting parcels from dedicated points, they do not seem willing to take up financial responsibility, such as paying extra charges for more ecological packaging or deliveries.