The Circular Economy for Flexible Packaging (CEFLEX) initiative is a collaboration of over 180 European companies, associations and organisations representing the entire value chain of flexible packaging. It wants all flexible packaging to be designed for easy collection, sorting and recycling, with valuable new markets and applications created for the recycled materials.

CEFLEX stakeholders represent the full value chain including: raw material producers (plastics, paper and aluminium foil), ink, coating and adhesive suppliers, film producers and flexible packaging converters, brand owners, waste management companies, recyclers, extended producer responsibility organisations and technology suppliers.

They have produced the Designing for a Circular Economy Guidelines.