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Grover: Reducing e-waste by renting out electronic devices

Image of electronic devices

Type of organisation or company:

Country: 
Germany
City: 
Berlin

Language for original content:

Key Area:

Scope:

Submitted by: 
Technopolis Group
Start/End date: 
01/2015
Ongoing: 
Yes
Description: 

Grover is an online technology rental platform in Germany. It seeks to reduce the amount of e-waste and to promote the reuse of electronic items at an affordable price.

Grover rents technological items such as smartphones, laptops, virtual reality (VR) gear and wearables to customers on a flexible basis and with full usage rights. Customers can choose how long they want to rent a given product. At the end of the rental period, they can opt to renew the contract, buy the product permanently, or return it free of charge.

Grover claims to cover up to 90% of any damage to the products.

Main results: 

Grover:

  • reduces electronic waste
  • promotes product repair and reuse
  • since its launch in 2015, has 84 employees and over 200 000 registered users in Germany.