Bracenet: Unique wristbands made from the 'ghost nets' polluting the seas
Bracenet is an innovative fashion accessory brand, that collects 'ghost nets' from more than 30m underneath the ocean's surface with its partners Healthy Seas and Ghost Fishing. They send these nets to Nofir AS, a Norwegian company which disentangles and cleans them (without any chemicals) so that they can be upcycled into bracelets - the Bracenet - and other items such as dog leashes. They also offer a repair service for their items.
In order to produce the least possible amount of waste, Bracenets are made out of the original ghost nets without changing the structure or color patterns. Nets that cannot be processed into Bracenets are turned into fibre by Nofir AS for other textile products such as carpets.
The Bracenet team itself and four collaborating workshops that employ disabled people manufacture the final bracelets – these are handcrafted in Hamburg and North Rhine-Westphalia.
For more information about the company and its recovery of discarded nets to protect marine life, view the video below:
Bracenet actively contributes to protecting marine life, and distributes 10% of its sales to Healthy Seas to further support the collection of marine waste.
The company has also received a Green Product Audience Award in 2019, and is raising awareness about ghostfishing with its #ecofluencer campaign.