This report is part of the overarching project Circular.ie and was presented during the inaugural conference 'Circularity Communicated' in Dublin, on 30 September 2026.

It brings together insights from national public opinion research, behavioural research, campaign performance data and community-level activity to provide a comprehensive picture of public awareness, understanding and engagement with the circular economy in Ireland. 

The report seeks to identify not only what the public knows about the circular economy, but also how awareness translates into understanding, trust, participation and behavioural change.