Enabling consumer choices for a circular economy

Enabling consumer choices for a circular economy
Type
Briefing
Author
EEA
Publication Date
May, 2022
Country
EU
Language for original content
Scope

Establishing an EU circular economy calls for a transformation of Europe’s production/consumption systems. Production systems respond to and shape consumer demand through the products offered and how they are marketed. Informed consumer choices can potentially shape decisions made by producers upstream and downstream in product supply chains.

This briefing explores how policy can enable more circular economy-consistent consumer behaviour by understanding the factors influencing it.