This best practices report, including policy recommendations, is relevant to all organisations and stakeholders, both in the public and private sector, wishing to learn more about a real and successful material recycling story. The objective is to help stakeholders throughout the value chain work collaboratively to achieve APEAL’s vision of zero steel packaging to landfill by 2025. Steel for packaging is the most recycled primary packaging material in Europe (recycling rate 2019: 84%), bringing great savings in emissions, resource and energy use. Steel’s unique inherent qualities give a natural advantage. Magnetic properties make it easy and economical to recycle steel as there is no need for a specific sorting process. As a permanent material, steel can also be recycled forever.