Green Pulse: creating a transparent circular market for medical equipment in Europe

Photo of functioning medical equipment
Type of organisation or company
Country
Netherlands
Language for original content
Key Area
Scope
Ongoing
Yes
Description

Green Pulse is a European service provider enabling the structured resale and reuse of decommissioned medical equipment from hospitals. Although many devices are replaced due to upgrades or accounting depreciation, they often remain fully functional. However, resale processes are typically ad hoc, opaque or inefficient, leading to premature disposal and loss of residual value.

Green Pulse organises the entire resale process on behalf of hospitals, including inventory assessment, compliance, logistics, international sales and impact reporting. Through a transparent digital sales infrastructure and verified global buyer network, they ensure that equipment remains safely in clinical use worldwide.

Their commission-based model aligns financial return with circular outcomes: the higher the resale value and the longer equipment remains in use, the better the economic and environmental results. This embeds circularity directly into core financial decision-making rather than positioning it as a separate sustainability initiative.

By creating a transparent secondary market for medical equipment, they extend product lifecycles, reduce unnecessary waste and support more efficient resource use in European healthcare systems.

Identified challenge (s)
Main results
  • Since its launch in 2024, Green Pulse has partnered with more than 20 hospitals to organise the structured resale of decommissioned medical equipment. 
  • Hundreds of devices have been reintroduced into international healthcare markets, extending product lifecycles and avoiding premature disposal. 
  • Hospitals recover significant residual value while reducing waste and associated CO₂ emissions. 
  • By professionalising and standardising secondary sales, they demonstrate that circular healthcare asset management can be economically viable and scalable across Europe.