Jerónimo Martins, a food retailer operating in Colombia, Portugal and Poland, is committed to halving the food waste produced in its operations and supply chains by 2030, compared to 2016.  The company places heavy emphasis on efficient food management, the use of ugly fruit and vegetables and the donation of food surpluses.

They use 'ugly fruit and vegetables' – which are just as nutritious as pretty ones – in ready-made products where the initial appearance really doesn't matter. These are also sold at a discount in the Recheio chain shops, and Jerónimo Martins Agro-Alimentar incorporates them into cattle and goat feed.

Their Pingo Doce and Biedronka chains mark down food items which will soon have reached their bet-before date to encourage people to buy them. Large fruits such as pineapples are sold in halves to reduce waste at home.

The Group also endeavours to help the surrounding communities through food donations to charities, training its employees to identify and select food which is still perfectly fine to be consumed.

In order to help consumers understand the final date for eating a food item, only one date is used on product labels when possible.

Packaging is another key area: the company works with their suppliers to develop products and packaging to help reduce the quantity of materials used, encourage the use of recycled materials, and ensure the recyclability of their Private Brand and perishables range.