NoW™ Technology ensures that your packaging and paper-based products are used again and again

Type of organisation or company
Bassano in Teverina (Viterbo - Lazio Region)
Language for original content
Key Area
Project elaborated in partnership
Productive areas
Submitted by
ICESP (Italian Circular Economy Stakeholder Platform)
Start/End date
Type of funding

Thanks to No Waste (NoW) Technology - an international patented technology - flexible packaging in the paper supply chain becomes recyclable. This technology works on the basis of the recyclability standard (ATICELCA 501/19 UNI 11743) by means of a laminating process that allows the full recovery and reuse of the main raw materials within their supply chains.

Main activity field
Identified challenge (s)
Main results
  • Reduction in the use of plastic packaging especially for dry foods such as pasta, vegetables, dried legumes, bakery, sugar sachets, sweets, outer packing etc.
  • The reference market for the product is "potentially" worth about 50% of the flexible packaging market used in the food sector.
  • This kind of material is already used in the Pasta, Fruit & Vegetable and Sugar sectors, both in Italy and abroad.
  • Plant-based raw materials and recycled paper products are collected for processing.
  • Raw materials are converted into paper-based laminated packaging or paper-based coated products
  • Products used by consumers are recycled.