Since 2010, Philips has been working on introducing recycled plastics into its product portfolio. The baseplate of Senseo Original coffee makers, the company’s most popular model, has been changed to 95% post-consumer recycled plastic without affecting quality, esthetics or smell. 30% of the recycled plastic is made from old Philips vacuum cleaners recycled by Coolrec. The packaging is made of 90% recycled cardboard, and PVC has been phased out of all internal wiring.