Contributions to evaluate design investment in Portuguese agro-food industry
Circular design for circular economy
How can design help the circular economy? Design is born from the need to find or adapt solutions to everyday problems.
Design is present throughout the value chain: production, location, distribution, transformation, transport, sales and user experience. Design can minimise the impact on the environment and simultaneously empower people in their habits and environmental preservation. This is done through shapes, materials, production processes, colours, legibility, concept and narratives that value what is systemic.
Due to its geographical location, Portugal has all the factors needed to grow excellent agricultural products.
This research develops a model to assess the return on investment of design in the Portuguese agrifood industry.