The Ecosynergy System: a Systemic Solution for Circular Economy
With an innovative approach to recycling, the Ecosynergy System (ESS) rewards consumers of all food and non-food products whose packaging is marked with the Ecosynergy label, if they dispose of this packaging at an ESS collection point. Consumers receive eco-coupons which they can use to obtain home and household products, food, clothing and services at production prices.
Some details of the EcoSynergy System (ESS) test phase in Slovenia:
- Test area: Gorenjska region, a post-industrial, partially agrarian area without a development concept and with a demographic deficit (GDP: EUR 20 790, below the Slovenian average: EUR 22 312)
- Target group: pensioners, unemployed, socially and economically disadvantaged groups of the population as well as private companies, service providers and others
- Advertising: the ESS project was not advertised in order to test the response of the population by word of mouth
- Test period and participants: up to 1853 people submitted clean material; 1000 people were involved in the test for one year (January 2018-July 2019, with evaluation and analysis of the pilot project running until January 2020), in a relatively stable period before the pandemic
- Test location: the collection centre of the State utility company Jeko d.o.o. (Cesta Franceta Prešerna 13, 4270 Jesenice), open 8 hours a day
- Other participants: 60 food and non-food producers: tests covered their participation/involvement in the circular economy, their requirements, needs and expectations in line with EU agendas, the UN Agenda 2020-2030 and the forthcoming Extended Producer Responsibility Certificate.
Main activity field
Identified challenge (s)
The aim was not to collect large quantities of materials and raw materials, but to test the federal intake of raw materials.
- At the beginning of the test period, 10 types of pure material fractions were collected, which were gradually increased to 22 types at the end of the test
- 96% of people went to the collection point more than once
- 98-99% level of purity (without bacteriological contamination) of materials were disposed of at collection points
- Modular collection units were places in different environments.